Actually it was called the Postum Building, for the original Post Breakfast Cereal POSTUM

It went up at 250 Park Ave in 1925 between 46th and 47th Street and guess what. It Is Still There! One of two of the Park Ave office buildings from the 1920's that survived.


Actually If You Did Go Up To Twelve To See Mr. Knapp, You Would Most Likely Have An Appointment , Otherwise It's Highly Unlikely He Would Be There. And After 1931 You Wouldn't Find Him There At All, He Was Just A Blocks West On 5th & 47th Over Here But His Magazine Offices (Colliers Womans Home Companion American and More Occupied Three Floors In This Building Up Until 1949.


N Y Times : March 31, 1985

Only two of the monumental brick-and-limestone office buildings erected on the prime stretch of Park Avenue north of Grand Central Station before World War II survived the thoroughfare's glass-and-steel architectural transformation in the postwar years. One is the former Grand Central Building that lies athwart the avenue at 46th Street. It is now called the Helmsley Building and is notable for its gold-leafed detailing. The other is the former Postum Building at 250 Park Avenue, also at 46th Street, and it is now undergoing a multimillion dollar restoration.

The 20-story edifice recently was acquired by Vista Properties, whose principals include Integrated Resources Investment Bank. The aim of the new owners is to draw renewed attention to the building's architectural significance while promoting its leasing potential.

Built in 1924 by William Henry Barnum and designed by John Cross, the architect also responsible for the Tiffany Building, it was named the Postum Building before construction began as part of a 19-year lease agreement with the Post Cereal Company. It was considered one of the finest examples of urban design for its era, and, like many buildings of that time, it has a richly embellished facade.

As part of the restoration, the facade is being cleaned, along with with such details as cartouches and sculptured panels at the third floor level and the row of decorative lions' heads on the cornice. Insulated windows will be installed a new decorative pavement will be laid on the Park Avenue side. Light fixtures will be mounted at street level on the building's face and a canopy will be added to the main entrance.

Among the lobby changes planned are removal of a dropped ceiling to reveal the original vaulted one and a new white-bordered gray marble floor. The 12 elevator cabs will be adorned with pear wood, bronze railings and doors and floors of marble.

Cooper, Eckstut Associates are architects for the renovation, which is expected to be completed later this year.